Forward of Worldwide Girls’s Day, we’re sharing insights about the way in which India celebrated the gamers and groups on the ICC Girls’s T20 World Cup in South Africa. Smriti Mandhana was one the most well-liked gamers and the India vs. Pakistan match was one of the vital fashionable matches on Instagram, with over a billion performs on Instagram Reels all through the event from India.
Instagram is a spot the place individuals can join, construct neighborhood and comply with the issues they love – and Reels is an effective way to try this. Cricket is a well-liked youth curiosity in India, so the strong dialog and engagement on Instagram in the course of the occasion was unsurprising. Greater than 150,000 Reels, with over 140 million engagements associated to the matches have been created in regards to the event from its begin on February tenth to its finish on February twenty sixth.
We’re excited that our platforms are the house the place individuals can specific themselves and help one another. In context to Worldwide Girls’s Day, that’s crucial as a result of we consider in empowering girls – whether or not you’re a shopper, a creator, a enterprise proprietor, a sportsperson or a fan. We’re blissful to see a complete nation backing girls in a sport historically dominated by males, and that we’ve been capable of play a small function in it.
Sandhya Devanathan, Vice President, Fb India (Meta)
Whereas a whole lot of the motion was posted from the @icc, @t20worldcup and the cricketers’ Instagram accounts, a squad of content material creators had been additionally despatched to the host nation, South Africa, to cowl the event. These creators – Rida Tharana, Saloni Gaur and RJ Kisna – shared reels from a spectator’s lens and collaborated with numerous groups to create content material in a enjoyable method for his or her viewers. You’ll be able to comply with #ReelsSquadIndia hashtag to see extra.
Insights from ICC Girls’s T20 World Cup:
A number of the most talked about gamers:
- Smriti Mandhana
- Harmanpreet Kaur
- Ellyse Perry
- Richa Ghosh
- Jemimah Rodrigues
A number of the most talked about groups:
- South Africa
A number of the most talked about matches:
A number of the hottest hashtags: (aside from matches)